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Hjermind McCall San Francisco - USA Danish journalist and PR consultant with substantial experience covering Silicon Valley and the US tech industry. Based in the San Francisco Bay Area and Århus, Denmark. Telefon i DK: 20659704 Mette supplies media outlets in Scandinavia and the US with captivating news stories from the Bay Area and beyond. Main beats are clean tech and sustainable energy, but she also covers everything from destination weddings to daycare shortages. US clients include San Francisco Chronicle and Point Reyes Light. In Denmark, her stories can be read in Nyhedsbladet Dansk Energi, Magasinet (published by SAM-DATA), IT2U, Ingeniøren, DTU-avisen, Computerworld and Erhvervsbladet to mention a few. Specialties: News reporting, essay and feature writing for newspapers, magazines and radio. Study tour organizer within e-government and e-health related topics. Business plan drafting, sales pitches, web content, market research. Danish language teaching, Bay Area tour guiding. EXPERIENCE Freelance Journalist. March 2002 - present: I supply media outlets in Scandinavia and the US with captivating news stories from the Bay Area and beyond. Main beats are clean tech and sustainable energy, but I also cover everything from destination weddings to daycare shortages. US clients include San Francisco Chronicle and Point Reyes Light. In Denmark, my stories can be read in Nyhedsbladet Dansk Energi, Magasinet (published by SAM-DATA), IT2U, Ingeniøren, DTU-avisen, Computerworld and Erhvervbladet to mention a few. Communications Consultant. February 2004 - present: I handle PR assignments for a wide portfolio of clients in Denmark and the US. From my background in journalism, I know how to highlight the issues that will catch a reporter's attention and enjoy spreading the message across a vast network of media contacts. Clients include: The Technical University of Denmark, Jobvite, Innovation Center Denmark, Bear Global Partners, The Danish-American Chamber of Commerce and Saxo Bank. Tour Guide. November 2005 - present: I conduct tours in Danish and English for groups visiting San Francisco and the Wine Country. I also arrange study tours focused on E-government and E-health related topics aimed at local Danish governments visiting either the Bay Area or the Boston - Toronto area. Localization Consultant. June 2003 - May 2004: At Overture (now Yahoo Search Solutions) I localized content for Overture Denmark and categorized popular search words for the Danish market. Assignment Assistant. October 2003 - January 2004: I helped prioritize coverage of the daily news flow, dispatch reporters, research leads and background information for stories at KRON4's assignment desk. Radio News Reporter. April 2002 - May 2003: I researched and produced stories for the daily news hour at KPFA. Also, I did sound editing in SoundForge and was trained in script reading on air. Journalist. February - December 2000: At Fyens Stiftstidende, a regional Danish daily, I had the sole responsibility of finding, researching and writing articles covering a county of 20,000 inhabitants. Adwriter December 1999 - February 2000: At KFC Advertising + Net Systems (in Denmark) I wrote profile brochures for small and medium sized companies. Journalist Apprentice. September 1998 - February 1999: At De 3 Stiftstidender og Jydske Vestkysten, a Danish news agency for four regional newspapers, I worked at the office covering the Danish parliament where I researched and wrote political feature stories. Journalist Apprentice. September 1997 - February 1999: At Fyens Stiftstidende, a Danish regional daily, I wrote court reports and other stories related to crime and justice, worked in a department covering local politics and did several months of copy editing in Quark Express. EDUCATION Master of Arts in European Journalism Studies. Cardiff University, Wales. Thesis topic: From Propaganda to Public Service? The creation of a public service broadcaster and the possibilities for its existence in post-Milosevic Serbia. Graduated with distinction, January 2002. Web editor course. The Danish Education Centre for Journalists. An intensive course primarily conducted over the internet. January -June 2002. Focused on how to write for the internet as a media with its own premises and learned enough HTML to create basic websites. The Danish School of Journalism. January 2000. Four-year professional education. Major: Newspaper production and world politics. Minor: Radio journalism SPECIAL QUALIFICATIONS Fluent in Danish, German and English and a working understanding of Norwegian and Swedish. |  |
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